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Cut Flowers Market: Pride of the Decorative Industry?

For decoration of weddings or typical uses like the production of vase displays, wreaths, and garlands, cut flowers are used in every decorative industry. Cut Flowers are the flowers or flower buds which have been cut from the plant bearing them. Flower Cut is practiced because of the high demand for such flowers in the decorative industry which is the reason why it is also been stated as the pride of the decorative industry.

Cut Flower Reshaped Decorative Industry
Over time the average salary of individuals has been increasing globally. For instance, the average salary growth rate in India is about 10% of the financial year 2022-2023. This hike in average salary has increased the expenses of marriage. According to a report, about 60% of Indian families spend more than their annual income on just one wedding, which includes decorations expenses as well.

The above-mentioned reason turns out to be a major reason for the hike of cut flowers in the decorative industry because of high spending on marriages. This has resulted in high demand for cut flowers. According to Astute Analytica, the Cut Flowers Market is a growing industry and will report a CAGR (Compound Annual Growth Rate) of 5.8% during the forecast period of 2022-2030.

Not only the wedding industry which has increased the demand for cut flowers, floral decorations in special events, indoor home gardening, and floral gift-giving have also given a push to the flower cut market.

Challenges of making the Cut Flower
Although the cut flower holds a strong recognition in the decorative and gifting industry but the making i.e., cultivation of these specific flowers isn't an easy task. Cut flower cultivation is intensive, usually based on greenhouse monocultures, and requires large amounts of highly toxic pesticides, residues of which can often still be found in flower shops on imported flowers.

The intense cultivation slows the expansion of production which is the reason there's a demand for cut flowers but supply is not fulfilling the demands. The price of some cut flowers goes as high as US$ 10,000 which shows the supply-demand ratio of cut flowers.

The increase in the use of cut flower in decorative industry like marriage, and home decoration items have just bumped up the sales and market of cut flower. This increase in revenue and market growth clearly justifies why the cut flower is stated as the pride of the decorative industry. 

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